A properly configured Google Analytics account is essential for the success of your digital marketing campaigns. While many businesses may have the basic tracking code installed, this only scratches the surface of the insights available. Without a fully optimised setup, you could be missing out on valuable data that can significantly enhance your decision-making process.
Basic vs Fully Configured Analytics
A basic installation provides useful information like:
• Visitor numbers
• Location
• Time on site
• Page views
But a fully configured Google Analytics account can deliver far deeper insights, such as:
• Lead Attribution: Understand which channels and campaigns drive your leads.
• E-commerce Sales Data: Track revenue, average order value, and product performance.
• Downloads: Identify which content is engaging your audience.
• Video Views: Measure the effectiveness of video content.
• Campaign Tracking: Evaluate the performance of paid ads, emails, and other campaigns.
• Audience Lists: Build segments for retargeting.
• Google Search Console Integration: Gain SEO insights, including keyword performance and search queries.
This enhanced data allows you to understand not just website activity but also how your campaigns across different platforms contribute to your goals.
Why Advanced Tracking Matters
Having access to rich, historical data from your website, paid campaigns, email marketing, and brand growth gives you a clear picture of what works and what needs adjustment. It’s the foundation for data-driven decision-making, helping you focus your budget and efforts on strategies that deliver the best results.
At Push 4 Marketing, we strongly believe no form of digital marketing should begin without ensuring your analytics are correctly set up.
Our Comprehensive Analytics Setup Process
At Push 4 Marketing, we offer a full suite of analytics and tracking services, including:
• Google Tag Manager Setup and Installation: Streamline tracking by managing all your tags in one place.
• Google Analytics Setup and Installation: Fully configure your account to track meaningful data.
• Google Search Console Setup and Integration: Connect to Analytics for detailed SEO performance insights.
• Google Ads Setup and Integration: Track paid ad campaigns directly within your Analytics account.
• Meta Pixel Installation and Conversion API: Ensure robust tracking for Facebook and Instagram campaigns.
• TikTok Pixel Integration: Track and optimise TikTok ad performance.
• Event and Goal Tracking: Monitor specific user actions like form submissions, downloads, or video views.
• LinkedIn Insights Tag: Track and optimise LinkedIn campaign performance while gaining insights into visitor behaviour.
The Power of Rich Reports
With advanced tracking in place, you can generate data-rich reports that answer crucial business questions, such as:
• What are my current traffic levels?
• What is my website’s conversion rate?
• Where is my traffic coming from?
• Which channels drive the highest-quality leads?
• How effective is my paid marketing spend?
• What’s my best-performing content?
• How much traffic does social media bring, and does it convert?
• How successful are my email campaigns?
• Are my link-building efforts contributing to conversions?
• Which content plays a key role in my sales or lead funnels?
These insights allow you to refine your strategy, maximise ROI, and confidently plan for the future.
Why Push 4 Marketing?
At Push 4 Marketing, we make your data work for you. From setup to ongoing reporting, our services ensure that your campaigns are optimised for success. Without accurate tracking and actionable insights, you risk wasting time and money on ineffective strategies.
Take Action Today
If you want to ensure your analytics and tracking are working for you, let Push 4 Marketing help. Schedule a free 30-minute audit call via the link in my bio and start making smarter, data-driven decisions for your business.
This updated version integrates the LinkedIn Insights Tag into the setup process and ensures the document maintains a polished and professional tone.
Founder at Push 4 Marketing. Helping brands generate more traffic, leads and sales and Improved ad spend ROI.
