Our team have been helping businesses online for 20 years. We know what works, what doesn’t work and we know what a successful digital campaign should look like. Our team has worked with everyone from Signature Living and ASDA to Capital One Finance, in sectors such as hospitality, travel, retail and finance.
What Are the Key Things You Should Know About Your Digital Campaign?
Do you know what your website conversion rate is?
This is the question we ask all of our partners during our initial meeting and more often than not the answer is…No!
You should know and we can help you find out what it is and how to improve it.
Do you know where your traffic is coming from?
Understanding your current traffic mix is essential, we can help identify which is the most effective channel and help grow the best convertors and engagers.
Do you know how effective your paid spend is?
Audience building, targeting, ad types, retargeting! There is a lot to consider when creating your paid ad campaigns. We will take care of that for you, its’ just the ROI that you need to know.
Five reasons why you need Push 4 and pre-marketing services:
1. Correctly Setup Your Google Analytics
A clear understanding of your traffic, conversions, visitor behaviour and revenue sources as well as some tips and tricks to get access to real data that you will understand.
2. Website Audit and Configuration
Is your website converting well, we will find out and make continuous updates to improve your conversation rate. There is no point getting more traffic if your conversion funnel is leaking.
3. Social Media Audit & Management
What does your business have to shout about? What makes you different? What do your customers love about you? We can help amplify this message in a busy social environment and help you TAKE CONTROL.
4. Ownership Of Your Brand in Search
Do you own 100% of what you see when searching for your brand? If not, you really should. This leaves your brand open to competitor bidding and drives your highest converting revenue source to you competitors.
5. Ownership Of Your Reviews and Reputation
Brands often make the mistake of leaving review management to third party companies. You should own your own reviews and manage their collection and response. These belong to your brand and should be owned by you.
If you have already completed actions 1-5 then give yourself a big pat on the back. You are now ready for a digital marketing campaign. Let’s take you through what that looks like.
What Does a Digital Marketing Launch Campaign Look Like?
Action 1: Plan Your Strategy
Does your business have a clearly defined digital marketing strategy?
Our initial assessment of your project will help determine what services you need to implement an affective digital marketing strategy for your brand.
In summary, we will assess where you currently are, where you would like to be and how we can help you get there.
Action 2: Website Design & Development
Is your website designed for conversion?
We implement our 7-step guide to creating a web site that converts visitors into customers. That should be that number 1 focus of your website.
- Agree your objectives, web site goals and key performance indicators (KPI’s)
- Define your visitor’s needs, problems, and solutions
- Engage and inform your visitors
- Design the perfect website layout
- Creative engaging and informative content
- Increase brand trust and credibility
- Measure and improve results.
We have worked with some the UKs leading brands creating stunning conversion focused websites that are built for sales and lead generation.
If you already have a website we can work alongside your current design and development team using data from our results to drive optimisation and improvement changes.
Action 3: Own Your Brand in Search
Do you own 100% of the search results page real estate for your brand?
You really should. Before you embark on any campaign designed to drive traffic to your site it is important that you own the search for your brand. This is important for these 3 key reasons.
- 100% of brand traffic should be going to your site and not your competitors
- It helps reputation management. (Review sites)
- It prevents your competitors from stealing your clicks
Your brand should at least occupy the 4 key areas in search.
- Number 1 in organic search for you brand term(s)
- Number 1 in paid ads for your brand term(s)
- The Google knowledge graph
- Local business map search pack
In most cases occupying these key areas will allow your brand to dominate the first page real-estate and own 70-80% of the traffic for your branded search terms.
The rest can be swept up by your other brand channels such as Twitter, Facebook, YouTube, Instagram. etc.
Action 4: Analytics Tracking Setup
Is your Google Analytics correctly configured to track ALL of your marketing efforts?
Often overlooked and rarely implemented correctly. Our GA account is one of the most important tools in your arsenal when planning and implementing your digital marketing campaign.
Just to have the GA code installed isn’t enough. Your accounts need to be configured correctly with a few best practice tweaks thrown in to give your data collection an extra boost.
As a minimum you should be aware of the following metrics.
- What is your web site conversion rate?
- What your web sites ecommerce performance metrics are?
- How many people downloading your brochure?
- How many people are signing up for your newsletter?
- Which content is attracting the most visitors?
Our analytics setup services include a 25-point check list of customisations designed to give you an insightful report on your website visitors.
Action 5: Conduct Technical Audit
When was the last time you conducted a full technical audit of your site?
Our technical audit is intended to highlight the current status of your site covering 3 main areas.
- Behind the scenes – the code and hosting, indexing
- The Front End – the content, keywords and visuals
- Offsite – links and authority
Technical audits can be a daunting prospect, do we need one? What difference will it make? Is there any risk involved?
At Push 4 we try and keep everything as easy to understand as possible. We conduct a full technical audit of your existing site and produce a report that highlights any issues.
A colour coded system determines if these issues are low, medium or high urgency. We then implement a timeline to fix the issues and monitor performance as we make changes.
A report of all work carried out is provided.
Action 6: Data Collection
Are you maximising the data collection from all of your assets?
Growing your database of customers should be one of your key goals, everywhere that your customers interact with your brand is an opportunity to collect data and add them to your onboarding (see Action 7: Outreach Campaigns).
There are two types of data collection that we focus on:
- Physical data submitted by your customers
- Behavioural data gathered through user sessions
Physical data may include contact information collected via:
- Contact via your website forms
- Buy from your online store
- Download your menu, brochure
- Attend your events
- Engage your chat service
- Access your wifi solution
Data collected from these forms of interaction are added (opt-in) to your outbound marketing campaign, over time growing a list of active and engaged followers is key to streamlining your ROI.
Behavioural data is gathered based on user interactions on your website, this could include:
- Purchases from your site
- Length of time spent on a page
- Shopping cart abandonment
- Downloads of your assets
- Interactions with particular products or services
- Watched a video
Data collected from these forms of integration area added to your Facebook audience lists. This allows you to then communicate with them based on how they interacted with your brand. The right message, to the right people at the right time.
Before communicating with any data that you have collected it is crucial to ensure you are following GDPR regulations for collecting and contacting data.
We can ensure that data is collected and segmented at every opportunity.
Action 7: Email Marketing
What is your ROI from your current email marketing outreach?
Having a huge data list is one thing, having a list of people who love hearing from you and are fully engaged with your communications is another.
We can help ensure that only the right people are on your data list and that your customers love hearing from you by:
- Establishing a contact strategy
- Onboarding new customers added to your list
- Communications that enhance your brand
Like any other form of marketing it is essential that we understand the goals and strive to continually improve the performance of each campaign.
Alongside your email marketing we like to strengthen your campaign with social marketing and retargeting.
Data collected from your website and social activity can help us create powerful audience targeting to complement your email marketing campaign.
4 things that an optimised Facebook remarketing campaign will do for your brand:
- Lower your costs per click on your paid campaigns
- Drive more website conversions
- Increase brand awareness
- Create powerful ‘lookalike’ audiences
We gather data based on the behaviour of your customers and create compelling ads designed to reach that right people at the right time. Or re-engage the ones that didn’t convert on their previous visit.
Action 8: Landing Page Optimisation
Are you landing pages the best they can be or are you losing conversations?
Ensuring that your landing pages are the best they can be is essential. Everything is funnelled to these pages, so they need to convert at the highest rate possible, if they don’t, then everything else fails, your lead quality and volumes are low, and your acquisitions costs are high.
What does a good landing page look like?
There are 7 key factors to ensuring you have the best converting landing page. First you need to decide what the objective of the page is:
- Buy something
- Download something
- Signup to your newsletter
- Lead enquiry
Each page should have one clear goal. Decide what it is you want the visitor to do and focus on that.
Our design team have been creating high converting landing pages for over 20 years and we know how to create websites and landing pages that get results.
- Understand your landing page goals
- Understand what your visitors are looking for
- Provide the answers to what they are looking for
- Create trusts and credibility
- Constantly refine and improve
Action 9: Paid Spend Setup & Management
Which ad network will give you the best return on investment (ROI)?
Outreach Marketing’s paid ad spend management is more than just managing your Google Ad spend, it also includes your entire online marketing budget, from Facebook ads, influencer budgets and pay-per-click campaigns.
Paid campaigns are often the quickest way to market. Your ads can be live and generating traffic within 15 minutes if need be.
What can you expect from our paid spend management service?
- Research and opportunity report
- Budget planning
- Account creation
- Keyword search
- Ad copy creation
- Ongoing optimisation
- Monthly reporting
Action 10: Digital Asset Audit for Link Acquisition
Prior to the commencement of a link building campaign it is essential that an audit is conducted to understand what linkable asset you brand currently has.
This could be in the form of
- Downloads
- Whitepapers
- How to guides
- Giveaways
- Newsletters
- Unique studies/surveys
- Process blueprints
Think in terms of; what do we have that other people would want? Can we turn our knowledge into content that other brands would we see value in and link too?
Link building is the process of procuring links from other sites to your site. Each link from a trusted, relevant site is a vote of confidence for your site.
What are the benefits of link building?
- Increasing domain authority and trust
- Good quality links will increase your search engine ranking
- Links are one of the top 3 ranking factors (from over 200 signals)
- Creates brand visibility
- Improved site metrics (DA, DR, TF/CF)
- Greater revenue and sales opportunities due to the increase in traffic
How will we build links to your site?
We focus on your brandable assets and outreach to trusted and relevant sites who would be happy to link to the content we produce. This content needs to be:
- Helpful or informative
- Solve problems
- Feature great reviews
- Be funny or interesting
Again, our team carry can take care of this, we curate, brainstorm, produce and distribute the content (with sign-off from key people).
Prior to commencing a link building campaign, we will conduct a full competitor audit and evaluate the volume and velocity that we need to build these links.
Reporting
We constantly strive to improve the performance across all channels, whether this involves driving more relevant traffic to your site, tweaking your landing pages or increasing your social media engagement rate.
We create reports that are easy to understand with clearly defined KPI’s and milestones.
At a minimum the report should contain the following information. With commentary.
A report should allow you to understand the following key metrics about your brand:
- What is the current traffic levels?
- Where is the traffic coming from?
- What % of that traffic engages with my brand?
- What is the source of that traffic?
- What is my organic brand increase month on month?
- What is my conversion rate?
- How many qualified leads did my site generate?
- What is my paid marketing spend?
- What is my paid spend conversion rate?
- What is my best performing content?
- What is my social media growth?
- What is my social media engagement rate?
- What is my social media demographic breakdown?
- What is my social media geo location breakdown?
- What is my social media spend?
- What is my social media conversation rate?
If your current agency is not reporting the above metrics as a minimum, then your reporting is insufficient.
All of the above points should be carried prior to the commencement of a digital marketing campaign.
Pricing Guidelines Digital Marketing Setup Service
Before you embark on a digital campaign these are the key things you should do before you invest in any paid ads, influencer campaigns, or creation of digital assets.
To avoid brand leakage, you need to ensure that the foundations for your future campaigns are in order.
Pre-Launch Digital Marketing Campaign Setup Services
- Current Status Benchmark
- Competitor Analysis
- Brand Ownership
- Google Analytics Tracking
- Social Media Setup
- Landing Page Audit
- Website Audit
- Onboarding Set-up
- Paid Spend Set-up
Starting from £1500.
