Legal

Cookie notice

The cookies this website uses, what each one is for, and how to change your choices. Each section opens with a plain English line saying what it means.

Last updated 13 October 2026 · Version 1

Each section below opens with one line in plain English. It is there so the page can actually be read. The clause under it is the part that is binding, and where the two differ, the clause wins.

1. What cookies are

In plain English: small files a website leaves on your device so it can remember things.

Cookies are small text files a website saves in your browser so it can remember something about your visit, such as a choice you made. Similar technologies work in the same way and are covered by this notice too: local storage and session storage, which save information in your browser, and pixels, which are small pieces of code that tell a company such as Meta that a page has been viewed.

2. What this notice covers

In plain English: the cookies on this website, and nothing else.

This notice covers the cookies and similar technologies used on push4marketing.com. How we handle personal information more generally, including what you send us through our forms, is explained in our privacy notice. Our brief builder runs on a separate app with its own cookies, which this notice does not cover.

3. How we ask for your consent

In plain English: essential cookies always run, analytics runs for UK visitors unless you turn it off, and advertising cookies only run if you say yes.

When you first visit, a banner explains the cookies we use and gives you three options: Accept all, Reject all, or Customise, which lets you switch analytics and advertising on or off separately.

Analytics. For visitors in the UK, Google Analytics runs unless you choose Reject all or switch it off. The law allows this for cookies used only to understand how a site is used and to improve it, provided we explain them and give you a simple way to say no. We do not use analytics data for advertising. For visitors outside the UK, analytics only runs if you allow it.

Advertising. Advertising cookies, including the Meta Pixel, only run if you choose Accept all or switch advertising on.

Your choice is saved in a cookie called cookiez-user-consent for 180 days, after which we ask again. You can change or withdraw it at any time, as section 8 explains.

4. Essential cookies

In plain English: the ones the site cannot work without. These do not need your consent.

NameWhat it doesHow long it lastsSet by
cookiez-user-consentRemembers your cookie choices, so the banner does not reappear on every page and your choices are applied.180 daysPush 4 Marketing
wordpress_*, wfwaf-authcookie-*Keep website administrators signed in and protected. Not set for visitors.Session, or up to 14 daysPush 4 Marketing (WordPress, Wordfence)

5. Analytics cookies

In plain English: these tell us which pages get read and which get ignored.

NameWhat it doesHow long it lastsSet by
_gaTells one visitor apart from another, so Google Analytics can count visits and visitors.2 yearsGoogle
_ga_4WH8MSNJH2Keeps track of the current visit, so pages viewed in one visit are counted together.2 yearsGoogle
p4_attr (session storage)Remembers the page you landed on, the site that referred you and any campaign tags, so a form you send can record how you found us. Not set if you turn analytics off.Until you close the tabPush 4 Marketing
p4_sent_leads (local storage)Records the reference numbers of forms sent from this browser, so each enquiry is counted once. Only set when you send a form.Until cleared, and holds the last 25 onlyPush 4 Marketing

6. Advertising cookies

In plain English: these let us show ads to people who have already visited.

NameWhat it doesHow long it lastsSet by
_fbpLets Meta recognise your browser, so we can measure our adverts and show them to people who have visited.90 daysMeta
_fbcStores the Meta click identifier when you arrive from one of our adverts, so the visit can be linked to the advert.90 daysMeta
Google AdsNot in use yet. When we start advertising on Google, cookies such as _gcl_au will measure those adverts, and we will add them here first.Not setGoogle

7. Third party cookies

In plain English: some are set by other companies rather than by us.

Google provides Google Analytics and Google Tag Manager, and the map on our contact page. If the map loads, Google may set its own cookies under its own rules. Our fonts are also loaded from Google’s servers. See Google’s privacy policy and how Google uses information from sites that use its services.

Meta provides the Meta Pixel, which only runs if you allow advertising cookies. See Meta’s privacy policy.

If you follow a link to another website, such as our brief builder or a social network, that site’s own cookie notice applies.

8. How to change your choices

In plain English: open the cookie settings at any time and change them.

Open your cookie settings at any time, using this link or the Cookie settings link at the bottom of every page. Switch analytics or advertising on or off and choose Save choices, or choose Reject all. Your new choice applies straight away. Switching a category off stops new cookies being set. To remove cookies already in your browser, clear them in your browser settings, as section 9 explains.

9. How to control cookies in your browser

In plain English: every browser lets you block or delete them.

Every browser lets you see, block and delete cookies. Use the help pages for your browser: Chrome, Safari, Firefox or Edge.

If you block all cookies, parts of this site may not work as expected, and the banner will ask for your choice on every visit. To stop Google Analytics on every website you visit, you can install Google’s opt-out browser add-on.

10. Changes to this notice

In plain English: if we change it, the date at the top changes.

We review this notice whenever we add or remove a cookie, and at least once a year. When we change it, we update the date and version number at the top of this page. If we add a new type of cookie that needs your consent, the banner will ask you again.

11. How to contact us

In plain English: where to write if you have a question about any of this.

Questions about cookies on this site: email hello@push4marketing.com, call 07534 526572 (Monday to Friday, 9am to 6pm), or write to Push 4 Marketing, Cotton Exchange, Bixteth Street, Liverpool L3 9LQ. Our privacy notice explains your wider rights over your personal information.