Content marketing

You have forty blog posts.

None of them bring in work.

A twelve month plan of articles, guides and pages your customers are already searching for, each one with something to do at the end of it.

★★★★★

5.0 from 18 Google reviews

Free content gap report

What your customers search for, what you have published, and the gap between the two. Written, yours to keep, no catch.

£30m+

in managed ad spend

1.5m+

leads generated for clients

20,000

reviews collected

25 yrs

working on digital campaigns

Clients

Where you probably are

Three things owners say to us in the first meeting

“We blog, and nothing happens.”

Unconnected articles do very little. Google ranks a site that covers one subject thoroughly, not one that has touched forty subjects once.

“Nobody here has time to write.”

Writing is the smallest part of it. Deciding what to write, in what order, and what each piece is meant to do, is the part that gets skipped.

“It reads like it was written for Google.”

Then it was. Content written to hit a keyword count gets read by nobody and converts nobody, and it now competes with AI summaries that do the same job faster.

The honest version

Content compounds, and compounding is slow.

The first three months look like nothing is happening, because very little is. If you need enquiries this quarter, paid is the tool and we will say so. The report tells you which you need.

Get my content report

Free, written, and yours whether or not we ever speak again.

What you get

Six things, each described by what actually happens

A plan before a word is written

Twelve months of pages and articles in publishing order, each one tied to something a customer actually types.

Pillars, with clusters around them

One thorough page per subject, with supporting articles linked both ways. That shape is what ranks, and it is what most blogs are missing.

Written for a person, checked for search

In that order. Plain sentences, a clear answer near the top, and no keyword stuffing, because it stopped working years ago and never read well.

Something to do at the end of every piece

An audit, a checklist, a tool, or the next article. Traffic that leaves without doing anything is a cost, not a result.

Formats beyond the blog post

Guides worth linking to, comparison pages, and the question pages that answer whatever your sales calls answer twice a week.

A report you can read in five minutes

Traffic, the pages earning it, and the enquiries it produced. Word counts are not a measure of anything.

Proof

What we did, and what it moved

Glamping businessSites across the UK and Ireland

Where it started

The client had no content strategy, no keyword targeting and no internal linking. Many pages were thin on content, so they were not bringing in traffic or giving visitors anything useful.

What we did

We completed a full audit, then built location-based microsites, each with its own keyword-targeted content plan. The plans cover buyer-intent pages, for people ready to book, and problem and solution articles, for people still deciding.

What we built

A full content and search audit
A microsite for each location, from Ireland to Cornwall
A keyword-targeted content plan for every site
Buyer-intent pages for people ready to book
Problem and solution articles for people still deciding

What it moved

50kvisits a month from Google search, up from about 13k

3.9xmore search traffic in twelve months

390kvisits from Google search over the year

56.6kin the best month, August 2026

Visits from Google search, October 2025 to September 2026

Visits each monthWhere it started, about 12.8k a month

Monthly sessions from organic Google search, from the client's Google Analytics. Tracking was updated in late February 2026, which accounts for some of the step up in March. At the current rate that is around 600,000 visits from search a year, against about 155,000 at the start.

How it works

Three steps, and the first one costs nothing

The free content gap report

We look at what your customers search for, what you have already published, and what your competitors cover that you do not. Written, a few days, no call needed.

A plan with an order to it

Twelve months of pages and articles in publishing order, with what each quarter is meant to achieve, agreed before anybody writes.

We do it, and report monthly

We write and publish, and the report lands monthly. Traffic moves before enquiries do, so both are in there.

What is included

Every month, in writing

Articles and pages written and published, to an agreed count

A twelve month plan, reviewed every quarter

Internal linking kept current as the library grows

Existing pages refreshed when they start to slip

A monthly report, and a call about it if you want one

Every account in your name, from the first day

How this is bought

Content sits in all three of the ways we work, and what is in it changes with how much gets published rather than with a tier name.

The audit is how we work out which one fits, which is why it comes first and costs nothing.

Ways to work with us

Questions we get asked

The ones that come up every time

How long before anything happens?

New articles start to pick up traffic in two to three months. The pages that matter commercially take six to twelve. Refreshing what you already have is quicker than either.

Can you just write us a few posts?

We can, and it will not do much. A handful of unconnected articles is the thing that has already not worked. A plan costs little more and behaves completely differently.

Will AI write this more cheaply?

It will write it faster. It cannot decide what is worth writing, it cannot interview you, and it produces the same answer everybody else is publishing. The thinking is what you are buying.

We tried this before and nothing happened. Why would this be different?

Ask what the plan was. Usually there was not one, just a posting schedule. Volume without structure is the most common reason a blog does nothing.

Who owns the work if we stop?

You do. The site, the accounts, the profiles, the content and the data are all in your name from day one, and they stay with you if you walk away. Nothing we build sits on an account you cannot log into.

Is this right for my business?

If your customers research before they buy, yes. If they buy on price in thirty seconds, your money goes further elsewhere and we will say so.

Who actually does the work?

We do, in Liverpool. You get the name of the person on your account, and nothing is sent somewhere else without you knowing about it.

Next step

Find out what you are not answering

We look at what your customers search for, what you have published, and what your competitors cover, and send you the gap between them in writing.

It takes us a few days. You get the document whether or not you ever speak to us again, and there is no call attached to it unless you ask for one.

Free content gap report

No budget question, because the audit is free either way.

The other services

Most of this work overlaps. If you are not sure which of these you actually need, the free audit will tell you, and it will tell you what order to do them in.

Search Lead generation Paid media Social media Brand setup Websites Apps and tools Ways to work with us

Start with the audit

The Secret Garden Glamping

You have forty blog posts.

None of them bring in work.

Free content gap report

Three things owners say to us in the first meeting

“We blog, and nothing happens.”

“Nobody here has time to write.”

“It reads like it was written for Google.”

Six things, each described by what actually happens

A plan before a word is written

Pillars, with clusters around them

Written for a person, checked for search

Something to do at the end of every piece

Formats beyond the blog post

A report you can read in five minutes

What we did, and what it moved

Three steps, and the first one costs nothing

The free content gap report

A plan with an order to it

We do it, and report monthly

Every month, in writing

How this is bought

The ones that come up every time

How long before anything happens?

Can you just write us a few posts?

Will AI write this more cheaply?

We tried this before and nothing happened. Why would this be different?

Who owns the work if we stop?

Is this right for my business?

Who actually does the work?

Find out what you are not answering

Free content gap report

The other services