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What we do

Search
Get found by the people already looking for what you sell. Lead generation
Turn the visitors you already have into enquiries. Paid media
Google and Meta ads, judged on enquiries rather than clicks. Social media
Posts that sound like your business, not a template. Content
Pages and articles that answer what customers actually ask. Brand setup
Accounts, profiles and tracking, set up properly and in your name. Websites
Sites built to take an enquiry, not just to look nice. Apps and tools
The calculators, booking tools and CRMs we build in-house.

Not sure which

Start with the audit

We look at what you have and tell you which of these you actually need. Free, and written down.

Get my free audit Ways to work with us

What we have done

Case studies
What changed, over what period, with the client's name on it. Apps and tools we have built
Booking concierges, fee calculators and the CRM behind our own leads. Reviews
The ones that name somebody, and say how long they have stayed.

Featured

The Secret Garden Glamping

Five sites, one website, twelve months.

+55%

organic traffic

Who we are

The team
Who you will actually be dealing with. In Liverpool, at the Cotton Exchange. How we work
Six stages, and why the order matters more than the list. Ways to work with us
Three shapes rather than three packages. The audit says which fits.

Help & Guides

Brief Builder
Answer eight questions and we write your marketing brief. It is yours to send anywhere. Free audit
Your site, analytics, rankings and Google profile, written down. No call attached. Free guides
Six practical guides, from analytics to budgets. Step by step, in plain English.

Read

The blog
Things you can check on your own site this week. Ways to work with us
The three shapes, and which suits what. Questions we get asked
Straight answers, including the unflattering ones.

No sales calls. The guides just need an email address to send them to.

Free guide · Analytics

The small business analytics setup guide

Set up Google Analytics so it tells you where your enquiries come from. Ten steps, in order, in plain English, for owners who do their own marketing or want to check the people who do it for them.

  • Count every enquiry once, with the source it came from
  • Track calls and emails, not just forms
  • Leave your own visits out of the numbers

PDF · 11 pagesAbout two hours to set upFree

Free · No sales call

Get the guide

Tell us where to send it. Takes about twenty seconds.

Download - Analytics setup guide

We use your details to send the guide, and for nothing else unless you tick the box. Read the privacy notice.

Cover of The small business analytics setup guide

What is inside

Ten steps, then the checks that keep it right

  1. Own the accounts before anything else
  2. Create the property properly
  3. Install it with Google Tag Manager
  4. Decide what counts as an enquiry
  5. Count each enquiry once
  6. Count phone and email clicks
  7. Leave your own visits out
  8. Connect Search Console, Ads and your Business Profile
  9. Label every link you share
  10. Cookie consent, done properly
  11. Three reports worth building
  12. The five-minute monthly check

Get the free guide

Who it is for

Written for owners, not marketers

You do your own marketing

And want to know which of it is actually bringing in enquiries.

You pay someone else to do it

And want to check the numbers in their report are real.

You are about to start advertising

And want the tracking right before you spend a pound on ads.

Rather we checked it?

Want your tracking checked for you?

Our free audit checks your analytics setup alongside your website, search visibility and ad spend, and tells you in writing what is being counted and what is being missed. Setting tracking up properly is part of our brand setup work.

Book a free auditMore help and guides