Free guide · Reporting

Is it working? How to read a marketing report

The four numbers that matter, the jargon decoded, what each pattern in your figures means, and the questions to ask whoever does your marketing. With a one-page report you can fill in yourself.

  • The four numbers to look at first
  • What fifteen common terms actually mean
  • Ten questions to ask your agency

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What is inside

Everything you need to judge a report

  1. Start with these four numbers
  2. What the terms in your report actually mean
  3. If your numbers look like this, here is what is broken
  4. What a monthly report should always include
  5. Ten questions to ask whoever does your marketing
  6. Signs the reporting is hiding something
  7. Your one-page report

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Who it is for

Written for owners, not marketers

You pay for marketing

And finish every report no clearer on whether it is working.

You do it yourself

And want to know which numbers deserve your attention.

You are choosing an agency

And want to know what good reporting looks like before you sign.

Want a second opinion?

Send us your last report and we will tell you what it is not saying

Or book the free audit, and we will check your tracking, website, search visibility and ad spend, and write down what is really happening. Reporting against real numbers is built into our lead generation work.