Five sites, one website, twelve months

The Secret Garden Glamping runs several sites under one brand. The website treated them as one undifferentiated offer, which meant it could not rank for the thing guests actually search for, which is a place.

[IMAGE: The Secret Garden Glamping, 16:9, real photography. Lee to supply.]

+55%

Organic traffic, over twelve months

Sites, each with its own page and its own searches

[FIGURE]

[Enquiries or bookings, same period. Figure to be confirmed from the account.]

Figures are taken from the client's own analytics and search console over the stated period, and are shown with permission.

The problem

One page trying to be five places

Guests do not search for a brand they have never heard of. They search for a type of stay in a named place. The old site had a single page covering every location, so there was nothing for any of those searches to land on.

The booking path had the same problem. Whichever site a guest was interested in, the enquiry form asked the same generic questions, which meant every enquiry needed a phone call before it could be answered.

What we did

A page per site, and a booking path that knows which one

We rebuilt the site structure so each location has its own page, written around the searches that actually bring guests to that area, with its own photography, its own availability and its own enquiry path.

Underneath that we put a booking concierge: a short set of questions that asks what a human would ask, in the order a guest expects, so the enquiry that arrives is complete enough to answer in one reply.

The result

Found for the right searches, by the right people

Organic traffic rose 55% over twelve months, and more importantly it arrived on the page for the site the guest was interested in rather than on a homepage that had to explain itself first.

[Second result paragraph: enquiry quality or booking conversion, with the figure from the account. To be completed once the period is closed off.]

At a glance

Client The Secret Garden Glamping

Sector Hospitality, multi site

Period Twelve months

Services SEO, website design, apps and tools

Team [NAMES]

[CLIENT QUOTE: one or two sentences in the client's own words, with their name and role. Written permission required before this goes live. A paraphrase is not a quote, so if we do not have their words this block comes out.]

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